Privacy Policy

Ahoy Fares is a UK cruise deals comparison service, run by The Ahoy Fares Team. For the purposes of UK data protection law, Ahoy Fares is the “controller” of the personal information described in this policy.

Ahoy Fares is registered with the Information Commissioner’s Office (ICO), the UK data protection regulator. Our registration number will be added here once it appears on the ICO’s public register.

If you have any questions about this policy or your information, please email us.

Saved deals and settings (on your device). When you tap the heart on a deal, or make a cookie choice, that information is stored in your browser’s local storage or your phone’s app storage. It stays on your device and is not sent to us. You can remove it by un-saving deals, or by clearing your browser data or deleting the app. Storing it is strictly necessary to provide features you ask for.

Affiliate links (only with your consent). When you click “View deal”, you leave Ahoy Fares and go to a cruise agent or cruise line (“the seller”). Once our affiliate programme is live, and only if you have accepted affiliate cookies, the link passes through Awin, an affiliate network. Awin sets a cookie and records the click (for example the date and time, the page you came from, your device and browser type, and your IP address) so that, if you go on to book, the seller can tell Awin about the booking and we can be paid a commission. We receive reports about clicks and commissions, but not your name, contact or payment details. If you don’t accept affiliate cookies, the link takes you directly to the seller without Awin tracking. Our lawful basis is your consent; you can withdraw it at any time in Cookie settings.

Newsletter. Our weekly newsletter, the Ahoy 20, is sent using Kit (Kit, Inc., formerly ConvertKit, a US-based email service provider). Kit acts as our processor: it stores and uses your details only to run the newsletter for us. When you sign up, Kit records your email address, the date and time you signed up, and the details it keeps as a record of your consent, such as your IP address and when you confirmed. We use double opt-in: Kit sends you an email and you are only added once you click the confirmation link in it. Every newsletter includes an unsubscribe link, and you can also unsubscribe by emailing us. Kit may record whether emails are opened or links clicked, which we may use to improve the newsletter. Our lawful basis is your consent, which you can withdraw at any time by unsubscribing.

The sign-up form on our site. The form is loaded from Kit only if you allow “Sign-up form and analytics” in Cookie settings. When it loads, Kit’s code saves a random device ID on your device and sends Kit the page address, the page you came from and that ID, so it can count form views. Your IP address and browser details also reach Kit and its provider Cloudflare, as with any website. If you don’t allow it, we link to Kit’s own sign-up page instead. See our Cookie Policy for details.

When you contact us. If you email us, we use your email address and anything you tell us to reply and keep a record of the conversation. Our lawful basis is our legitimate interest in responding to enquiries.

Technical information. Like most websites, the service that hosts our site may automatically log technical information such as IP addresses, browser type and the pages requested, to keep the site secure and working. Our lawful basis is our legitimate interest in running a secure service. We do not use this information to identify you.

Analytics. Apart from Kit counting views of the sign-up form (above), we don’t use analytics tools. If we add them in future, we will update this policy and the Cookie Policy, and any non-essential analytics will stay off unless you agree.

We do not sell or rent your personal information, and we do not use it for advertising profiles.

Some of our providers may process information outside the UK. Where they do, we will make sure the transfer is protected as UK law requires, for example by using countries the UK recognises as providing adequate protection, or approved contract terms such as the UK International Data Transfer Agreement or Addendum.

Kit (newsletter). Kit, Inc. stores our subscriber data in the United States. These transfers are protected by the European Commission’s Standard Contractual Clauses together with the UK Information Commissioner’s International Data Transfer Addendum, which form part of Kit’s Data Processing Addendum. You can ask us for a copy of the relevant safeguards by emailing hello@ahoyfares.co.uk.

Under UK data protection law you have the right to:

To use any of these rights, email hello@ahoyfares.co.uk. We will reply within one month. There is normally no charge.

If you are unhappy with how we have handled your information, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator: ico.org.uk/make-a-complaint.

Ahoy Fares is intended for adults planning holidays. It is not aimed at children, and we do not knowingly collect information from anyone under 18.

Our site is served over an encrypted (HTTPS) connection and we keep the personal information we hold to a minimum. No method of storage or transmission is completely secure, but we take reasonable steps to protect your information.

We will update this policy when the service changes, for example when affiliate links go live. The date at the top shows when it was last updated. See also our Cookie Policy.